Collette Grimes

Collette Grimes is a well-rounded storyteller and communicator who firmly believes that the antidote to doom is doing. As a freelance fashion and culture writer, she is as passionate about TikTok as she is about dismantling systemic injustice. Having written for publications such as InStyle, NYLON and Hypebae, Collette’s work explores the deeper meaning behind internet trends, highlighting the connections between fashion, pop culture and socio-political issues, as well as feminism and trauma. She is devoted to using her communication skills to spread awareness about important issues and influence our collective consciousness for the better. Collette brings her vibrant personality and proactive attitude to the McPherson team, supporting clients, such as Don’t Ban Equality and Project CETI. 

Collette graduated from Trinity College with a Bachelor’s degree in Philosophy and International Studies with a concentration in Africa and the Middle East. In her spare time, she loves creating lifestyle content, binge watching Kitchen Nightmares and Chopped, as well as spending time with her beloved dog Roman.