Devinder Lamsar
Job Title / Role
Account Director
What gives you hope that a better world is possible?
The audacity of younger generations to fight the status quo.
Devinder is a sustainability strategist with 15 years of experience in brand communications and deep knowledge in corporate strategy and social impact. As an Account Director, she works with a team of changemakers to help our clients communicate their impact.
Finding purpose in her work has been a constant theme throughout her career. Devinder has held several senior positions in the corporate sector at iconic Canadian brands. After becoming a mother in 2019, she made the decision to dedicate the rest of her career to creating positive social change. She joined McPherson with a singular purpose — to help tackle the climate crisis and leave the world in a better place for her daughter.
Devinder holds a bachelor’s degree in political science and a postgraduate certificate in corporate communications. In her free time, she enjoys weightlifting to become stronger in both body and mind.
How can we help?
Are you interested in learning more about McPherson Strategies and the services we offer? Social impact strategy, communications, partnership development, content development and more.