Elizabeth Butegwa

Elizabeth is a seasoned strategist focused on the intersection between brands and social impact. For over a decade, she has worked in the public and private sectors to increase visibility, inspire action and elevate her clients work.

As a Senior Account Executive at McPherson Strategies, Elizabeth crafts and executes communications campaigns that amplify client voices and inspire action. Her expertise spans media relations, event management, and impact storytelling, ensuring maximum visibility for organizations committed to a better world. Elizabeth has a proven track record of securing meaningful high profile media and event opportunities for her clients. 

Prior to McPherson Strategies, Elizabeth worked in several different countries as a brand strategist and supported global organizations such as USAID, AB InBev, and the African Union Commission. Her previous roles have ranged from building and executing multi-media campaigns to nonprofit media engagement and impact storytelling. Elizabeth’s background and passion for racial justice, equality and inclusion have driven her need to lift up stories that are inclusive and reflective of the world. 

Elizabeth is a member of Forbes BLK, and an alumna of the African Union Commission’s Youth Volunteer Corps. She holds an MSc in Brand Leadership and a BA in Business and Psychology.

Originally from Uganda, Elizabeth enjoys cooking elaborate meals, creative writing, and traveling.