WEBINAR

Navigating Uncertainty

Tools and Actions for Nonprofits

to Adapt in a Changing Landscape

February 7
2pm-3pm Eastern | 11am-12pm Pacific

The nonprofit sector is entering a period of significant change, marked by evolving political dynamics and policy priorities. These shifts present challenges to funding, advocacy, and operations, requiring organizations to rethink their strategies and prepare for emerging risks. 

Join us for a timely webinar to explore how nonprofits can navigate the uncertain environment by employing tools to define threats, prioritize responses, and align actions with their mission and brand.

The Details

Key topics:

  • Understanding the implications of shifting political and policy priorities for nonprofit organizations.

  • Using crisis management frameworks to define risks and create actionable plans.

  • Developing brand-centered responses that protect reputation and strengthen stakeholder trust.

  • Real-world examples of how nonprofits can adapt to changes in policy, funding reallocations, and regulatory shifts.

This webinar is essential for nonprofit leaders, board members, and stakeholders who want to safeguard their missions and operate effectively in a dynamic external environment. 

Don’t miss this opportunity to gain practical insights and strategies from McPherson Strategies and Ravenyard Group, two trusted experts in nonprofit consulting and crisis management.

The Hosts

McPherson Strategies supports nonprofit organizations in navigating the shifting policy and cultural landscape, strengthening communications strategies, and building powerful networks of influence and communities of support. Their services include social impact strategy development, communications, partnership development, and content creation. 

Susan McPherson, founder and CEO, is a serial connector, angel investor, and corporate responsibility expert with over 30 years of experience in marketing, public relations, and sustainability communications. She is also the author of "The Lost Art of Connecting: The Gather, Ask, Do Method for Building Meaningful Relationships."

Ravenyard Group pairs a structured, technical approach to navigating crises with skillful interpersonal awareness. These methodologies allow organizations to define the true scope of the crisis, establish clear priorities, and implement practical solutions. Ravenyard ensures that crisis responses mitigate immediate risks and also strengthen long-term trust. 

Meredith Parfet, founder and CEO, is a crisis management expert and hospice chaplain who combines deep operational expertise with compassionate leadership. With an MBA and decades of finance experience, she applies tools like TRIZ and Six Sigma to help organizations navigate uncertainty and protect their missions. Meredith is also a TED speaker and is currently authoring a book on integrating crisis management with insights on grief and loss.