Helping Level the Playing Field for Kids
Client
NIKE
Areas of Expertise
Women’s Empowerment, Public Health, Education
Goal: Elevate "Made to Play," Nike’s global commitment to get kids, especially girls, moving.
Results:
From crafting compelling press materials to shaping persuasive talking points, we help Nike SCI engage with its key audiences to accelerate greater change for girls at scale
Helped draft and secure a positive feature of Nike SCI and its research partner in the Stanford Social Innovation Review, a widely respected social impact publication
Launched "Body Confident Sport" (BCS), a first-of-its-kind online coaching tool borne from Nike's partnership with Dove. This evidence-based innovation is set to revolutionize the way we empower the next generation of athletes, ensuring they are not only active but confident in their own skin. "If girls see it, they can be it" – through our collaborative efforts, together we are shaping a future where every girl can access her potential through the power of sport and confidence
More Links
Nike Newsroom “Nike Partners With Dove to Help Build Body Confidence in Girls”
Body Confident Sport, a free open-source tool
How can we help?
Are you interested in learning more about McPherson Strategies and the services we offer? Social impact strategy, communications, partnership development, content development and more.