Offering Full-Service Strategic and Implementation Communications Support
Client
New Profit
Areas of Expertise
Women’s Empowerment, Diversity & Inclusion, Human Rights, Public Health
Goals: Develop and implement a communications strategy for the Future of Work Grand Challenge and other initiatives within New Profit’s Economic Mobility portfolio, as well as oversee communications and field leadership strategy for Co-CEO Tulaine Montgomery.
Results:
Played an integral role in launching The Future of Work Grand Challenge, which involved developing the concept and producing a launch event with MSNBC's Ali Velshi, managing partnerships with XPRIZE, MIT Solve and major funders, and securing coverage in outlets, including Quartz, Fortune and Axios
Drafted thought leadership articles, and placed op-ed in Blavity and Harvard Business Review
Built New Profit leaders' social media channels through content and engagement strategies
Secured speaking opportunities for Dr. Angela Jackson at the Social Innovation Summit, Wall Street Journal Jobs Summit, U.S. Chamber of Commerce events and many more
How can we help?
Are you interested in learning more about McPherson Strategies and the services we offer? Social impact strategy, communications, partnership development, content development and more.