Driving Public and Private Sector Engagement

Client
Leadership Now Project

Areas of Expertise
Human Rights, Diversity & Inclusion, Human Rights

Goals: Since the 2020 presidential election, McPherson Strategies has supported Leadership Now in galvanizing the business community to take action in strengthening and renewing our democracy.

McPherson Strategies elevated LNP’s leadership and members at critical junctures, including the January 6th insurrection, Corporate America’s revolt against Electoral College objectors, introduction of restrictive voting bills, and more.

Results:

  • Secured 100+ mentions, features and op-ed placements in leading publications since the beginning of our engagement, including the New York Times, Financial Times, CNN, Wall Street Journal, Washington Post, MSNBC, TIME, Boston Globe, Forbes, and Philadelphia Inquirer

  • Positioned LNP leaders and members for speaking and thought leadership opportunities, including Fast Company Innovation Festival, The Atlantic Festival, Masters of Scale, and more

  • Launching the new Women’s and Democracy Initiative, in collaboration with Pivotal Ventures

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